The packaging industry is an important sector in the economy. Packaging is an integral part of consumption and basically shows a rather constant demand. But what about when inflation rises and prices for raw materials and means of production increase sharply? Ongoing economic uncertainty and sharp increases in inflation can be very challenging for companies and can cause them economic difficulties. For companies, investing in new machines and technologies can be a way to position themselves for the future, even in difficult times.
Inflation as an opportunity
Although investments are difficult for companies in times of high inflation, they can still offer advantages:
Innovation through investment
We at colordruck Baiersbronn have recognised our advantages and invested in new technologies in our latest business division “PACKAGING DIGITAL” to improve our competitiveness and work more sustainably. This is the successor to our previous digital press, the HP Indigo 35K Digital Press. This makes us more powerful and delivers improved print quality.
Due to the growth in recent years and the resulting increase in customer orders, we invested in a new rotary die-cutting machine from Bograma in addition to the digital printing machine. This gives us a third die-cutting machine in addition to our cutting machine, the plotter, which handles smaller runs, and our laser die-cutting machine. This machine enables us to guarantee faster processing of the printed orders and to reduce delivery times to a minimum.
At a glance
Investments in times of high inflation can be challenging, but they also offer opportunities. It is therefore important not to panic, to look at the circumstances objectively and analyse them. Do not see it as a problem, but as a challenge and work out your opportunities as a company. Investments, even in difficult economic times, are crucial and can, for example, increase efficiency, reduce operating costs, make production more sustainable and promote growth. Of course, each case must be considered individually and the benefits weighed against the risks. May high inflation not slow us down, but motivate us to make our businesses and our personal finances even more successful. Let us invest courageously in the future and brave the challenges together!
