A breath of freshness and elegance fills the air when you pick up the latest fragrance from 4711, Acqua Colonia Freesia & Musk. The fragrance was developed by Mäurer & Wirtz – a global fragrance company that is one of the leading European houses for high-quality fragrance and care products – including its own 4711 brand. Mäurer & Wirtz and the renowned influencer Michi Brandl, better known as Michi von Want, have joined forces in an exclusive collaboration. Together they created the slipcase, which has given this product a personal touch from the influencer.
Acqua Colonia Freesie & Moschus
Michi von Want emphasizes why the influencer decided to work with the fragrance manufacturer as follows: “I love fragrances! Not only I, but also the Cologne store often smell of one of the Acqua Colonia creations by 4711. Just in time for spring, the new Acqua Colonia Freesia & Musk is now available. The powdery, fruity-floral fragrance is perfect for the warm season.”
The combination of freesia and musk gives the fragrance a unique sensuality and seduces the senses with a fruity-floral aroma that creates moments of well-being and conveys a feeling of security.
A slipcase with personality
This resulted in an equally unique slipcase for the fragrance. The holo-look of the slipcase immediately catches the eye. The slipcase is also very personal, as a closer look reveals the fine outlines of Michi Brandl and her child – a delicate design that shows the beautiful moments of Michaela Brandl’s motherhood.
The slipcase that encases the fragrance was designed with the utmost precision and attention to detail and produced in-house on the HP Indigo digital printing machine. The front of the slipcase features a diffraction foil that creates a shimmering effect and immediately catches the eye. We were supported in the finishing process by our partner GT Produktion.
The slipcase also conceals a secret: a QR code that leads to an exclusive competition. Ten vouchers worth 250 euros each for Michi Brandl’s shoe store “The Wants Shoes” were raffled off among all purchasers of the “Freesia & Musk x michivonwant” fragrance. A special opportunity to dress in style from head to toe, inspired by the creativity and taste of an influential personality like Michi von Want.
One fragrance, many talents
This collaboration between Mäurer & Wirtz, Michi von Want and us as the packaging service provider not only shows the power of creativity and the interplay of different talents, but also the commitment to quality and excellence behind every product. It is a story of fragrance, design and shared passion – a story that comes to life in every bottle of Acqua Colonia Freesia & Musk.
