Successful campaign with individualized packaging

To mark the 50th anniversary of the Toffifee brand, consumers had the opportunity to personalize Toffifee packs with a name prominently printed on them. Under the motto “Your Toffifee, your names”, “Toffifee” became Alex, Anna, Daniel or Julia. This resulted in packaging that made an unforgettable impression on fans of the delicious combination of hazelnut, caramel, nougat and chocolate. The customizable slipcases were produced in-house using digital printing technology.

A key component of individualized campaigns such as Toffifee’s anniversary promotion is the use of Variable Data Printing (VDP). This innovative printing process makes it possible to customize each individual package with content tailored to the needs and preferences of your end customers. With features such as the imprinting of customer names, customized greetings or even photos, each package becomes a unique and meaningful experience that strengthens brand loyalty. Even a combination of these personalization elements is possible. This personalized approach is realized through the use of the latest digital printing technologies.

However, our services go far beyond just printing. As a competent partner, we accompanied the entire packaging process for the confectionery manufacturer Storck. The comprehensive service not only includes the production of personalized packaging, but also the postage-optimized dispatch to the end customer by means of Dialogpost. This seamless process enables us to deliver an impressive time-to-market performance – it only takes seven days from the provision of the print data to delivery. Efficient time-to-market is not only one of our strengths, but also an essential prerequisite for successful packaging on demand. We also attach great importance to flexibility and offer the option of including additional content such as individual cover letters, samples or giveaways with the shipment.

Data protection is an essential concern for companies and consumers alike. Here, we take complete responsibility and ensure that data protection is at the heart of the end customer fulfillment process. Through multiple security factors, we ensure that customers’ personal information remains safe and secure.

All in all, a completely personalized and consumer-oriented brand experience was created, which was very well received by consumers. The high demand and qualitative feedback show that the campaign was a complete success for the Toffifee brand.

The end customer fulfillment service in conjunction with the innovative variable data printing method offers an unbeatable combination for your next individual campaign – a perfect occasion for this would be the European Football Championship next year, for example? We will be at your side and support you in placing your brand with your customers in the long term.