Start of the week. After the weekend, the refrigerator is low. Also some cosmetics have run low. Time for the weekly shopping. After searching through the recipe book and several Pinterest recipes, the shopping list or rather the shopping list is in one of the newfangled apps, in which you can even add suitable emojis as a thought aid – notes are out and the list is also much more sustainable. With the shopping basket in our luggage, we start shopping at the drugstore. Struck by the flood of products, the eye sorts out – a fragrance in plastic packaging or the fragrance on the next shelf, which shines in the sustainable-looking brown packaging? The choice falls on the latter with the side thought of whether anyone even buys the plastic product these days? Pleased to discover that the packaging not only looks sustainable and good, but the entire product is also proven to be 98 percent recyclable. At third glance, it becomes clear that not only the packaging is right, but also the product it contains meets the customer’s own requirements – which is convincing. The fragrance goes into the shopping basket.
Sustainability as a necessity
Sustainable and conscious shopping – without having to compromise on style and functionality. This claim has become a matter of course for many people. Consumers are demanding that brands take their responsibility to the environment seriously, because sustainability has long since ceased to be a trend and has already become part of the mainstream. Particular attention is being paid to environmentally friendly packaging, because the aim is to shrink the mountain of plastic waste after shopping.
The environment as well as consumers demand exactly this – thus sustainability is no longer just an option, but is considered a necessity for brands today in order to remain competitive. With regard to perfumes, the search for special and at the same time sustainable products has now come to an end! The new fragrance brand hej:pure inspires with sustainability that is fun! Fresh, clean fragrance creations and a stylish packaging design with an excellent recyclability of 98 percent.
The customer story
From fragrance oil to folding box, the topic of sustainability was completely rethought in this fragrance concept. hej:pure is the first holistically sustainable fragrance concept from fragrance manufacturer Mäurer & Wirtz and takes the entire value chain into account in this series: from responsibly cultivated resources to support for social and ecological environmental projects to sustainable, recycled and recyclable packaging materials. For the three climate-neutral fragrances pure flower, pure water and pure wood, which are produced in Germany, we were entrusted with the packaging.
hej:pure is characterized by three criteria in terms of waste prevention: #REDUCE – #REUSE – #RECYCLE. We play a particularly important role in the “reduce” criterion. This is because only water-based, environmentally friendly inks were printed on the folding box, which is made of FSC-certified cardboard consisting of 100 percent recycled fiber. This means that all packaging elements (spray head, glass bottle and folding box) are recyclable: #RECYCLE.
Mäurer & Wirtz and their environmentally conscious retail partner Müller are two partners with one vision and one goal: to establish sustainability as a forward-looking movement in the fragrance industry. We, too, see the scarcity of natural resources and are pleased that we were able to make our contribution to the successful product, whereby the packaging did not have to make any compromises visually and still demonstrates sustainability. Put yourself in the starting position and ask yourself the question: What catches your attention when you buy a product?
