Packaging is more than just a cardboard box designed to protect products comprehensively. It is a true multi-talent and full of surprises. As an excellent medium for successful branding, it should emotionalise, differentiate, inform, communicate, convince, motivate and ultimately encourage purchase. As multifaceted as its functions are, as amazing are the facts that circulate around the little box.
Apple’s Top Secret Department
Apple is known for its relentless obsession with packaging design. The perfect buying and unboxing experience is a top priority at Apple. The company has even created a special and top-secret department for packaging development.
Aromatic coffee smell
There is nothing better than enjoying the aroma of freshly ground coffee. Coffee has probably the most attractive smell of all. But the intense aroma when opening the coffee pack does not come from the coffee alone, but from a spray that the producers have placed directly under the lid. The double aroma experience is not only intended to seduce the consumer, but also to convey attributes such as freshness, quality and value.
Trendy shoe box made from recycled waste
Nike has produced the first shoe box made entirely from 100% recycled waste—and without any chemical additives. In accordance with strict environmental standards, recycled cardboard and coffee cup lids were used to make the shoe box.
The best part: Unlike conventional packaging, the shoe box doesn’t end up in the trash—it can be reused as a backpack.
“Wikkelhouse” – Dream home made of corrugated cardboard
As a fiber-based material, cardboard is not only ideal for packaging.
The so-called “Wikkelhouse” demonstrates how cardboard can also be used as a building material. The original concept from the Dutch company combines wood and cardboard to create an extraordinary living space. Thanks to its modular design, the house can be expanded with additional modules.
This sensational dream home made of corrugated cardboard also stands out for its quick assembly time: According to the manufacturer, the prefabricated modules can be assembled on-site into a house within a single day.
Expiry date on water bottles
The fact is: mineral water in glass bottles has an unlimited shelf life.
There is no absorption of air, so there is no need to indicate an expiry date. So why is there an expiry date on all water bottles? The answer is quite simple.
According to the table water ordinance, manufacturers are obliged to do so – and this means that a best-before date of usually 2 years must be noted. However, as far as mineral water in plastic bottles is concerned, one must bear in mind that over time oxygen can get into the bottle and carbon dioxide can escape accordingly. From a health point of view, this is completely harmless. Nevertheless, the taste may be affected. The expiry date therefore does not apply to the water, but rather to the plastic bottle.
Conclusion: Packaging is incredibly versatile and reveals interesting aspects. The topic of “sustainability” is becoming more and more relevant. The packaging industry is in a state of flux and must always face new challenges.
