Personalised products and their packaging have been an efficient marketing tool since before yesterday. Companies have also recognised the benefits and possibilities of this individual customer approach. Product packaging can be adapted to meet specific customer expectations and appeal directly to the consumer, thus arousing emotions. Individual and personalised packaging is ideal as a customer gift, for invitations, competitions, limited editions or even for trade fairs.
Types of personalisation
Thanks to digital printing, solid board packaging can be personalised in a variety of ways. We are happy to present the most common methods:
Name personalisation
Probably the best-known form of personalisation is name personalisation. The customer’s name is printed on every outer packaging. Emotions are aroused and promote trust and the bond between company and customer. To implement the printing of different names, we simply need a list of all names from which we generate the personalised packaging.
HP Mosaic personalisation
DUsing HP Mosaic, you can create limitless design variations with just one master file and one pattern, making every package unique. The central element of HP Mosaic is the pattern. Many individual image sections are automatically generated from the pattern. A master file and a vector graphic (the pattern) are joined together. The graphic is then varied by rotation, image section, zoom or colour change to create ever new patterns. This creates countless different packaging designs, none of which is the same as the other. Up to 1 million variations can be generated. Read more about HP Mosaic in our separate blog article.
Image personalisation
With image personalisation, different motifs can be printed on the packaging. All we need for this are high-resolution, printable images with a resolution of 300 dpi and a corresponding list in which the image names are listed.
The eye catcher
To make the outer packaging a real highlight, personalisation can of course also be combined with other techniques such as hot foil finishing or embossing. You can also choose any cardboard material from our range.
Our customer story
For Ritter Sport, we were able to implement a very personal campaign in December 2020. To celebrate 100,000 Instagram subscribers, the chocolate manufacturer gave away personalised cocoa treats to its followers. The individual envelopes were produced by us in the Black Forest and the prizes were packaged and sent by us.
„We would like to thank our fans for their interaction and loyalty over the last few years in a special way! With the help of our packaging service provider colordruck Baiersbronn, our followers have the opportunity to win their favourite flavour in a personalised envelope on the Ritter Sport Instagram channel!”
Samira Eckert (Global Brand Management)
Ritter Sport.
Completely packed
Of course, if required, we can also take over the complete packaging process, including comprehensive product checks. We offer maximum flexibility when it comes to packaging. If you are interested in more on this topic, then click on the button.
Curious now?
We will be happy to advise and support you in the implementation of your personalised campaign. From design planning and printing to packaging and shipping, we are always at your disposal. We look forward to your enquiry.
