Exquisite confectionery and sweets of all kinds require packaging that awakens cravings and tempts to snack. As large and multifaceted as the confectionery range is, so high are the demands on an appealingly designed packaging. The packaging should not only protect the delicious snack, but also seduce the consumer with all his senses.
Irresistibly sweet at the peak of pleasure
Whether melt-in-the-mouth chocolate, pralines, foam sugar or fruity chewy sweets, these fine treats sweeten many a day. In 2019, an average of no less than 26.6 kilograms of sweets were consumed per capita in Germany. Chocolate goods account for the largest share – followed by biscuits in second place and dragées, sweets and gummy bears in third place. Although sweet indulgence is still very popular, consumer studies show that consumers are very interested in healthier confectionery varieties – i.e. natural ingredients, flavours, less sugar and healthy additional benefits in the form of vitamins and fibre. However, the focus is not only on the multi-sensory experience in the development of high-quality and innovative ingredients, but also on a sensibly designed packaging solution.
It’s all a question of individual taste
Whether classic folding box, pillow folding box, packaging with an original decorative leaf, decorative rosette closure or practical chute – with unusual and individually manufactured confectionery packaging, exquisite products are presented in an exceptionally tasteful way. Especially at the point of sale, the packaging plays a decisive role as a silent salesman.
Perfect performance – from the packaging concept to the packaging process
As a competent packaging service provider, we supply complete packaging solutions to position products safely and innovatively at the POS. Through our PACKAGING SERVICE division, we are ideally qualified to provide professional packaging services – from small to very large runs, from accurate manual work to fully automated industrial execution. The entire production and packaging process, including comprehensive product control for packaging and contents, takes place in-house, which effectively minimises both process and transport and logistics costs.
Strict hygiene regulations enjoy the highest priority
Our hygiene management stands for the highest hygienic standard for both packaging production and packaging service. Personnel hygiene, hygiene stations and microbiological controls by external laboratories guarantee the highest safety for confectionery of all kinds.
