With a special packaging project for Mäurer & Wirtz and its traditional 4711 brand, colordruck Baiersbronn is among the finalists of the Druck&Medien Awards 2026. In the “Most Innovative Online Printer of the Year” category, an individually personalised digital print packaging solution impressed the jury.
The Druck&Medien Awards are among the most prestigious awards in the German printing and media industry. Every year, they recognise companies and projects that stand out for their quality, innovation and exceptional solutions. After reaching the finals in three categories last year, colordruck Baiersbronn is once again on the shortlist in 2026.
Personalisation meets a traditional brand
This year’s entry focuses on a Christmas campaign by Mäurer & Wirtz for its traditional 4711 brand. As part of the campaign, customers could order personalised gift sets consisting of a fragrance and a slipcase, with a name of their choice printed directly onto the packaging.
Customers could enter a name for their fragrance slipcase via a landing page. We then produced each slipcase individually using digital printing – on demand, without the need for stock and within five working days. This transformed the well-known traditional 4711 product into a personal Christmas gift. An uncoated reverse side also provided space for handwritten greetings.
One of five finalists
With this project, we have made it into the top five finalists in the “Most Innovative Online Printer of the Year” category.
The final result will be announced in October at the Druck&Medien Awards 2026 ceremony in Berlin. Reaching the finals is already a great achievement for the entire project team. Now it’s time to keep our fingers crossed!
