{"id":17182,"date":"2024-04-24T08:37:49","date_gmt":"2024-04-24T06:37:49","guid":{"rendered":"https:\/\/www.colordruck.net\/2024\/04\/24\/wanting-want-a-fragrance-by-4711-in-the-design-of-influencer-michi-von-want\/"},"modified":"2024-04-24T08:37:50","modified_gmt":"2024-04-24T06:37:50","slug":"wanting-want-a-fragrance-by-4711-in-the-design-of-influencer-michi-von-want","status":"publish","type":"post","link":"https:\/\/www.colordruck.net\/en\/2024\/04\/24\/wanting-want-a-fragrance-by-4711-in-the-design-of-influencer-michi-von-want\/","title":{"rendered":"Wanting Want: A fragrance by 4711 in the design of influencer Michi von Want"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-margin-top:-70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>A breath of freshness and elegance fills the air when you pick up the latest fragrance from 4711, Acqua Colonia Freesia &amp; Musk. The fragrance was developed by M\u00e4urer &amp; Wirtz &#8211; a global fragrance company that is one of the leading European houses for high-quality fragrance and care products &#8211; including its own 4711 brand. M\u00e4urer &amp; Wirtz and the renowned influencer Michi Brandl, better known as Michi von Want, have joined forces in an exclusive collaboration. Together they created the slipcase, which has given this product a personal touch from the influencer.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">Acqua Colonia Freesie &amp; Moschus<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>Michi von Want emphasizes why the influencer decided to work with the fragrance manufacturer as follows: \u201cI love fragrances! Not only I, but also the Cologne store often smell of one of the Acqua Colonia creations by 4711. Just in time for spring, the new Acqua Colonia Freesia &amp; Musk is now available. The powdery, fruity-floral fragrance is perfect for the warm season.\u201d<\/p>\n<p>The combination of freesia and musk gives the fragrance a unique sensuality and seduces the senses with a fruity-floral aroma that creates moments of well-being and conveys a feeling of security.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">A slipcase with personality<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>This resulted in an equally unique slipcase for the fragrance. The holo-look of the slipcase immediately catches the eye. The slipcase is also very personal, as a closer look reveals the fine outlines of Michi Brandl and her child &#8211; a delicate design that shows the beautiful moments of Michaela Brandl&#8217;s motherhood.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>The slipcase that encases the fragrance was designed with the utmost precision and attention to detail and produced in-house on the HP Indigo digital printing machine. The front of the slipcase features a diffraction foil that creates a shimmering effect and immediately catches the eye. We were supported in the finishing process by our partner GT Produktion.<\/p>\n<p>The slipcase also conceals a secret: a QR code that leads to an exclusive competition. Ten vouchers worth 250 euros each for Michi Brandl&#8217;s shoe store \u201cThe Wants Shoes\u201d were raffled off among all purchasers of the \u201cFreesia &amp; Musk x michivonwant\u201d fragrance. A special opportunity to dress in style from head to toe, inspired by the creativity and taste of an influential personality like Michi von Want.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1927\" height=\"1849\" title=\"4711_AcquaColonia_FreesiaMusk_Schuber_Michi\" src=\"https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi.png\" alt class=\"img-responsive wp-image-17096\" srcset=\"https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi-200x192.png 200w, https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi-400x384.png 400w, https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi-600x576.png 600w, https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi-800x768.png 800w, https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi-1200x1151.png 1200w, https:\/\/www.colordruck.net\/wp-content\/uploads\/2024\/04\/4711_AcquaColonia_FreesiaMusk_Schuber_Michi.png 1927w\" sizes=\"(max-width: 780px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">One fragrance, many talents<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>This collaboration between M\u00e4urer &amp; Wirtz, Michi von Want and us as the packaging service provider not only shows the power of creativity and the interplay of different talents, but also the commitment to quality and excellence behind every product. It is a story of fragrance, design and shared passion &#8211; a story that comes to life in every bottle of Acqua Colonia Freesia &amp; Musk.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":17084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,133],"tags":[],"class_list":["post-17182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","category-general-en"],"_links":{"self":[{"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/posts\/17182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/comments?post=17182"}],"version-history":[{"count":3,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/posts\/17182\/revisions"}],"predecessor-version":[{"id":17185,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/posts\/17182\/revisions\/17185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/media\/17084"}],"wp:attachment":[{"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/media?parent=17182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/categories?post=17182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colordruck.net\/en\/wp-json\/wp\/v2\/tags?post=17182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}